Business Highlights
 Leading Global Lift Truck Manufacturer
- Leading market share positions with large installed
population base
- Comprehensive global product line recently introduced or undergoing significant
redesign
- Globally integrated operations with significant economies
of scale
Leading Brands and Market Shares
Hyster® and Yale®
are among the most recognized brands in the lift truck industry
- Leading market share positions in the Americas and worldwide
- Both brands in business for more than 75 years
Strong heritage customer base in complementary market segments
- Hyster® – large, heavy-duty
applications
- Yale® – lighter-duty and
warehouse applications
2008 market share in Class I through V industrial lift
trucks in the Americas of 23%
- 2008 global market share of 9%
- Significant growth opportunities in Europe, Asia-Pacific
and China
 Comprehensive Product Line
- Class 1: Electric counterbalanced rider lift trucks: 1
ton - 5.5 ton capacity
- Class 2: Electric narrow aisle lift trucks: 1.5 ton
- 6 ton capacity
- Class 3: Electric hand lift trucks: 1.5 ton - 8
ton capacity
- Class 4: Internal combustion engine counterbalanced lift
trucks, cushion tire: 1 ton - 7 ton capacity
- Class 5: Internal combustion engine counterbalanced
lift trucks, pneumatic tire: 1 ton - 52 ton capacity
Global Scope of Operations
Global Economies of Scale
Large Global Installed Population
- Estimated 831,000 Hyster®
and Yale® lift trucks
in operation worldwide (as of December 31, 2008)
- Large installed base provides barrier to entry and assures
ongoing parts revenue
- Approximately 68% of total parts for the Hyster® and
Yale® installed base
are captured by NMHG in the Americas market (as of December
31, 2008)
- Comprehensive global proprietary and “all-makes”
service parts program
- Service parts result in recurring, higher-margin revenues
Experienced Management Team
- Strong team of long-term NMHG managers and executives with global experience
- Supported by professionals recruited from leading industrial companies, such as Case,
Toyota, Allied Signal and Brunswick
Highly Professional Dealers
- Strong, stable network of independent dealers in key
U.S. markets
- Global operations supplying both Hyster®
and Yale® dealer networks
- Independently owned and operated dealers with exclusive product and sales territories
- Strong global distribution drives market share
Leading National Accounts Program
- Industry-leading, direct-sales national accounts program
- Over 300 national accounts in a wide range of industries
(as of December 31, 2008)
- Key accounts, including Costco, International Paper, Lowe’s
stores and Con Agra Foods
- Industry-leading capabilities in fleet management and
financial services in key markets
- Growing global account program
Diversified Customer Base
- NMHG markets industrial lift trucks into over 600 different
end-user applications
in 900 industries (as of December 31, 2008)
- Top 10 customers accounted for approximately 33% of 2008 Consolidated unit sales
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