Business
Highlights
Successful, Proven Format
- Proven Kitchen Collection format has helped Kitchen Collection become the leading specialty retailer of kitchen and related products in outlet malls
- Focus on wide variety of specialty kitchenware delivers above average margins
- In August 2006, Kitchen Collection acquired the assets, including the name, of Le Gourmet Chef, Inc., which expanded Kitchen Collection’s presence in outlet and traditional malls
- As of December 31, 2009, Kitchen Collection had a total of 296 stores; 219 Kitchen Collection® stores and 77 Le Gourmet Chef® stores
Traditional Mall Format
- Stores located in traditional malls focus on a wide range of nationally branded specialty housewares
- 54 permanent, traditional mall Kitchen Collection® stores are operating as of December 31, 2009
- 16 permanent, traditional mall Le Gourmet Chef® stores are operating as of December 31, 2009
- Potential market of over 500 traditional enclosed malls nationwide
Continuous Improvement
- Kitchen Collection has developed specific approaches
over time to improve the three main retail performance
drivers
- Number of customer visits
- Percentage of visitors who purchase
- Average dollar amount of sales
- Kitchen Collection continually tests and implements new approaches
to further improve these key drivers
Disciplined Overhead Management
- Headquarters staff provides merchandising expertise,
accounting, information systems and oversight with a focus on maintaining a low cost culture
- Small number of full-time employees at store level
Leading Brand Names
- Top brands sold by Kitchen Collection® and Le Gourmet Chef® include Kitchen Aid, OXO, Cuisinart, Wilton, Calphalon, Emerilware, Henckels and Wusthof
- Kitchen Collection sells a wide range of branded housewares including Hamilton Beach® and Proctor Silex® kitchen electrics, including close-out and excess inventory
items from Hamilton Beach Brands, as well as Hamilton Beach®-
and Proctor Silex®-branded
non-electric gadgets, bakeware and cookware
Efficient Supply Chain
- The Kitchen Collection distribution center, upgraded in 2006, allows higher throughput in
same space
- The Le Gourmet Chef distribution center, which came online in mid-2008, allows for added efficiency
- Many high-volume products ship directly to store locations
from U.S.-based vendors
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