Kitchen Collection

Business Highlights

Successful, Proven Format

  • Proven Kitchen Collection format has helped Kitchen Collection become the leading specialty retailer of kitchen and related products in outlet malls
  • Focus on wide variety of specialty kitchenware delivers above average margins
  • In August 2006, Kitchen Collection acquired the assets, including the name, of Le Gourmet Chef, Inc., which expanded Kitchen Collection’s presence in outlet and traditional malls
  • As of December 31, 2009, Kitchen Collection had a total of 296 stores; 219 Kitchen Collection®  stores and 77 Le Gourmet Chef®  stores

Traditional Mall Format

  • Stores located in traditional malls focus on a wide range of nationally branded specialty housewares
  • 54 permanent, traditional mall Kitchen Collection® stores are operating as of December 31, 2009
  • 16 permanent, traditional mall Le Gourmet Chef® stores are operating as of December 31, 2009
  • Potential market of over 500 traditional enclosed malls nationwide

Continuous Improvement

  • Kitchen Collection has developed specific approaches over time to improve the three main retail performance drivers
    • Number of customer visits
    • Percentage of visitors who purchase
    • Average dollar amount of sales
  • Kitchen Collection continually tests and implements new approaches to further improve these key drivers

Disciplined Overhead Management

  • Headquarters staff provides merchandising expertise, accounting, information systems and oversight with a focus on maintaining a low cost culture
  • Small number of full-time employees at store level

Leading Brand Names

  • Top brands sold by Kitchen Collection® and Le Gourmet Chef® include Kitchen Aid, OXO, Cuisinart, Wilton, Calphalon, Emerilware, Henckels and Wusthof
  • Kitchen Collection sells a wide range of branded housewares including Hamilton Beach® and Proctor Silex® kitchen electrics, including close-out and excess inventory items from Hamilton Beach Brands, as well as Hamilton Beach®- and Proctor Silex®-branded non-electric gadgets, bakeware and cookware

Efficient Supply Chain

  • The Kitchen Collection distribution center, upgraded in 2006, allows higher throughput in same space
  • The Le Gourmet Chef distribution center, which came online in mid-2008, allows for added efficiency
  • Many high-volume products ship directly to store locations from U.S.-based vendors
 
 


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